Tiptoi is a hybrid game/audio learning system that combines a playbook and audio pen/tool to helps kids discover the world through an engaging audio, visual and haptic experience. It is true to the brand’s mission of "Playful Development" built around fun, education, and togetherness.
Related Projects: Ravensburger sound logo here.
This project was a true co-creation, more than just creating music and sound, it was about building something new and unique in the client’s world. We worked with them from day one of the initial product development, bringing our expertise in gaming and an understanding of sonic user experience and interfaces to the table.
Building on Ravensburger’s editorial approach, we imagined a sonic ecosystem for Tiptoi: a holistic sound experience that includes music, sound effects and voices that change with each edition, along with set product firmware sounds. But our involvement didn’t stop when the product launched and we continue to create sound for Tiptoi today – to date, we have produced over 200k product sounds for more than 200 Tiptoi products.
Directing the complete sound production lifecycle for each new Tiptoi edition requires a combination of creativity and attention to detail. We have a highly effective file management system that seamlessly delivers a consistently high-quality sound and experience. Our deep understanding Tiptoi means we always go beyond the client’s expectations, which is why we are quality lead for Tiptoi development and adaptation for international markets.
We have built a deep and trusting relationship with the editorial team over. And the kids who play with them develop an emotional bond with our new compositions and arrangements of traditional songs – a vital part of the success of the product. Over 4 million Tiptoi pens have been sold, generating over €100m revenue each year across Europe. The most successful audio game in Germany, it has won multiple international awards and is recognised as a benchmark for audio/visual learning systems. At heart, the sounds and music bring Tiptoi to life, creating worlds that our young audience feels completely connected and immersed in.
