Payuca is an Austrian app-based parking solution start up. We collaborated with Time Will Tell Films and the client to create music and sound to support the brand’s innovative approach.
The films focused on presenting the Payuca’s vision simply and powerfully, while bringing the personality of the brand to life. The script imagined how life could be in the smart cities of the future. The film introduced the Payuca service to potential commuter app users and urban parking space owners, as well as speaking to shareholders and potential investors.
We combined an original composition with sound design and SFX to demonstrate Payuca’s innovative and sustainable approach, and the app’s ability to bring people a sense of freedom in an urban context. The music and sound build to an uplifting crescendo, with an exciting ending. The combination of sound and vision underscore the idea of connecting a sustainable lifestyle with the smarter city of the future, thanks to Payuca. It feels optimistic and inviting, something that clearly spoke to investors, app users and parking space owners alike.
