Origins skincare is committed to respecting your skin and our planet. We were asked to help create a consistent audio-visual language to tell this story in a brand film that would work across all platforms and channels across different markets around the world, focusing particularly on Asian markets. The sonic approach had to reflect the depth of the Origin’s thinking and values – the brand is powered by nature, made only with natural ingredients and based in the world of the senses.
We set out to create the sound of the organic world, powered by nature, proven by science. The challenge was to find a special melody and enhance it with sound design to create a powerful connection between the imagery and sound. The score was inspired by a beautiful melody by the French composer Ravel, which was interwoven with layers of effects and atmosphere to create a dialogue between the sonic world and the animation that flowed through the live action film.
This first brand film captured the brand’s high-value approach, underscored by the sophisticated visual style and the immersive, emotive music track. The combination created a unique and ownable feeling for future global content campaigns.
