In response to the challenges of climate change, the Austrian Chemical Industry Association (FCIO) and HORWIN developed the “Elementary ECO”. This is the first e-scooter built entirely from recycled materials, delivering 100% emission-free driving fun.
Working with Time Will Tell Films, New York and agency Demner, Merlicek & Bergmann, Vienna, we were invited to help build the audioshape of the Elementary ECO identity. We did this by creating a powerful musical style in a new form of compositional workflow - on set, in collaboration with the team as the TVC was filmed.
The online campaign stood out from the crowd, capturing the rising interest in the challenges of climate change. The TVC gained over 565k views in the two months following its release in Austria.
