We have worked with BMW as their musical partner on many worldwide advertising campaigns. Our long relationship with BMW’s international advertising team has led to a productive and creative collaboration and we have been their preferred sound and music composition partner since 2009.
Many of the projects we have been involved in have seen us bring the brand’s musical identity to life across all regions and markets. As music supervisors and sonic brand guardians, we have co-ordinated leading creative agencies and production partners in BMW’s sonic identity, the brand’s musical approach and processes.
Our approach has resulted in BMW’s communications and campaigns being driven by a consistent musical language. Finely tuned to reflect the brand’s sonic identity, these projects have seen us bring draw on many facets of our sonic armoury. We have composed music and soundtracks for many commercials and films, including the Story of Joy. This core brand film introduced the idea that there is much more to BMW than just cars: it is all about the joy they make you feel behind the wheel, an approach very much in tune with ours. Can you feel it?
This is a selection of the commercials we have been involved with over the years.
