As one of the first suppliers of sustainable energy, LichtBlick has established a spirit of constant change and development. The brand is more than an electricity provider; it offers the promise of a climate-neutral life. The clue is in the name ‘LichtBlick’ translates as a ‘ray of hope’.
LichtBlick’s brand definition and tonality opened up an agile co-creation process to create the sound DNA.
The lead motif was inspired by a single impulse for positive energy within the LichtBlick community. Bringing together the feel of jubilant New Orleans marching bands, massed Brazilian carnival drummers and human beatboxers, the brand’s sound world unfurls like a butterfly effect, each sound triggering another as it builds in layers.
The resulting audio palette is intuitive and spontaneous, suggesting the building of momentum – quite simply, you can feel the sound and movement of change.
The "Nichts" campaign was the perfect platform to premiere the LichtBlick audio logo and musical leitmotif. The campaign grew from the idea that nothing (no CO2) makes the world better. The vignettes took everyday situations and gave them an unexpected twist, punctuated by the energetic audio logo.
The sound world has also been used in longer campaign films that capture the feeling of excitement and momentum of the brand. The brand’s message is clear and the energy behind it is infectious.
