Collaborating with Brainlab's creative team, we developed a bespoke acoustic language for this leading healthcare technology firm and its innovative products. At the heart of this lies the idea of translating cold data into warm human emotions, using product data streams as inspiration. An in-depth sound analysis of these data streams revealed the company’s unique sonic DNA.
Extensive data-melody studies led to the creation of a sonic ecosystem, which we used to construct a soundscape and compose music specifically for the cancer cell-detecting ExacTrac Dynamic product. This approach added an unexpected feeling of warmth and humanity to the film, built on the acoustic foundations of the brand. The film was distributed across the company and used at trade shows around the world, including in the USA.
Our initial melody studies illustrate the connection between the human and the technological.
