HOW DOES A LUXURY ELECTRIC HYPERCAR MAKE YOU FEEL?

Pininfarina is a byword for world-leading luxury car design. It is the name behind some of the most legendary sports car designs of Alfa Romeo, Ferrari and Maserati, as well as dozens of other car brands around the world.

Battista Anniversario London 0

A PIONEERING APPROACH TO ENGINEERING AND SOUND

They have now created the first sustainable luxury EV hyper sports car: Battista, the most powerful Italian sports car ever created. Our challenge was to translate the idea of sustainability into sound, translating the car’s beautiful design line into a sonic world as unique and powerful as the car itself. This close collaboration involved a broad spectrum of experts in the development process, including designers and engineers. Everyone involved is deeply passionate about the car, adding depth to the co-creation process. We developed our strategic sonic approach into a holistic acoustic DNA and ecosystem which evolved through composition and sound design for 20 different brand films, the audio logo and the onboarding app.

WHAT DOES A LUXURY ELECTRIC HYPERCAR SOUND LIKE?

We started by asking some key questions: how does the sonic driving and driver experience feel? And what does high-end sustainable performance sound? This was an iterative process built around a sonic storyboard and concept. Combining our musical expertise with the engineers and designers, we chose a special organic tuning and frequency concept to inform the feeling that Pininfarina’s pioneering approach evokes in the driver.

SOUND THAT MAKES YOU FEEL

This golden thread that runs through the car’s sonic DNA, informing every sound of the Battista, from the electric engine to the sounds experienced behind the wheel. The vehicle, the on-boarding app, brand films and social media have identical sonic fingerprints, brought to life through bespoke brand music compositions. In close collaboration with the engineers team we are now working on one of the most exciting parts: The Battista electric engine sound. And when you sit behind the wheel, the sound identity completes the picture, making the Battista experience one you can really feel.

Pinifarina Novo Sonic Battista Engine Sound

FOLLOWING THE ‘PURE SOUND’ PHILOSOPHY

The soundscape has a core frequency of 54Hz, an organic frequency that is a multiple of 432Hz – known as Verdi’s A.The distinctive aural signature is tailored for the most powerful road-legal Italian sports car ever produced. The soundscape, which is undergoing final development in consultation with clients, was captured as the first production-specification example of the new hyper GT made its way to Monterey Car Week, where US clients will get their first chance to experience the 1,900 hp Battista.

Battista Badge 54 Hz


Recently Battista won the Top Gear Award "Hypercar of the year 2021". This shows what a passionate Team can achieve in three years with close collaborations.

CAN YOU FEEL IT?